By GEO-FENCING GOLF COURSES, we drive additional awareness and engagement across the various locations, as well as retargeting users who have been in these locations, via their mobile device
Based on the brief, we can build CUSTOM AUDIENCE SEGMENTS using multiple location-enhanced data points, to effectively amplify specific sites/locations
Sonar serves as a reach amplifier to our already existing Golf TV Digital Place Based Network. A golfer who has seen your ad on Golf TV can then retarget advertising messages through mobile platforms and encourage action.
Build audiences based on existing location data any additional data required e.g. An LSM 8-10 male between 25-45 who has been within 500m of a golf course in the last 90 days.
A Brand Service combines the two approaches to create a useful service add-on that communicates the benefits of the brand.
This is what our new charging stations offer:
The Brand: advertising opportunity on the digital screen of the charging station
The Service: the ability to charge mobile phones and devices
The charging stations allow for a brand to have complete ownership of the content that is on the screens, it can be changed as and when is needed and your brand gets 100% of the exposure.
Golfers are a niche yet incredibly valuable audience to communicate with, having a digital platform allows for brands to create hyper-targeted messaging and content that resonates directly with the golfer profile. Positioning of the units are also strategically placed in high dwell time areas in at the clubs including bars, half way houses and reception areas.
The benefit of digital advertising is having the ability to change messaging and execution promptly and easily. Messaging can also be tailored to particular times of the day or days of the week to resonate with varying mindsets or purpose of them being at the club.
Reach a targeted audience through effective yet unobtrusive branding on the sides, front and roof of the golf carts.
An average round of golf takes around 4.5 – 5 HOURS to complete and most golf courses have the option to take a cart for the duration of the game.
By fully wrapping a cart with your branding, you are able to spend these hours generating BRAND AWARENESS as well as BRAND EQUITY with a niche, HIGH INCOME DECISION MAKER.
Not only is your brand seen by the golfer driving the cart, but also by other players around course. The more carts you brand, the BIGGER THE EFFECT and the more opportunity to DOMINATE THE SPACE.
These Bars Ads™ are strategically placed in bar area’s and offer and offer illuminated permanent branding for liquor and lifestyle brands, ensuring exceptional exposure.
The Golf Ads™ audience is sophisticated consumers of premium liquor and luxury brands and thus Bar Ads™ offers advertisers a unique and exclusive opportunity.
Golfers spend an extra 3-5 minutes teeing off these holes as the are the starts to the front and back 9’s.
These double sided billboards offer invaluable brand expose in this uncluttered environment.
Activations adds a unique ‘face to face’ experiential extension to the brand campaign and engages the golfing community in a personal manner.
National reach and execution ability to a highly affluent & economically active community
Multiple HD screens are placed in various high dwell areas throughout these clubs which guarantees maximum viewing and exposure
Golf TVTM offers both content and advertising – content segments include news, business news, weather, golf and lifestyle. We also flight localised golf club information such as club events and upcoming competitions and events
Golfers spend a minimum of 30 minutes in each zone and our content and advertising is therefore flighted in 30 minute loop cycles
High dwell time where golfers are either driving slowly or walking to and from their vehicles
Mini Billboards therefore reach the entire golf club audience and simply cannot be missed.
50 Mini Billboards are available at selected clubs nationally.
A large double-sided advertising decals which is placed below the clocks
A functional and interactive medium to ensure that tee off times are adhered to. Golfers spend up to 10 minutes before a round in the vicinity of the clocks on practice putting greens and near the 1st and 10th tees.
Time is incredibly important to golfers as time keeping forms a key part of golf etiquette.