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Case Study: Pringles
Challenge
Create a platform that elevates the brand to a space that occupies consumers hearts and minds.
Drive impulse purchase through an experiential sampling campaign.
Initiate trial in a fun manner.
Drive brand awareness.
Solution
Amplify the golf media brand campaign with targeted national activations at key clubs.
Targeted brand trial.
Competition Hampers at key clubs.
Result
25 New Listings.
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