Case Study: Stella Artois

  • Create awareness of Stella Artois.
  • Targeted brand trial.
  • Drive in club listing & sales.
  • Link into 360 media campaign, focus on competition entries.
  • Amplify the media brand campaign with targeted national activations at key clubs.
  • Target brand trial and competition entry directly.
  • 54 New Listings.
  • More than 18,000 competition entries.
  • Over 1,000 cases sold.

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