Case Study: Stella Artois

Challenge

Create awareness of Stella Artois.
Targeted brand trial.
Drive in club listing & sales.
Link into 360 media campaign, focus on competition entries.

Solution

Amplify the media brand campaign with targeted national activations at key clubs.
Target brand trial and competition entry directly.

Result

54 New Listings.
More than 18,000 competition entries.
Over 1,000 cases sold.

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