Case Study: TAG Heuer

Challenge

Create prominent brand exposure aimed at an affluent audience where the watch market is highly competitive.
Highlight a differentiated brand.

Solution

Showcase the new Tag Heuer watch faces in action, on digital platforms.
Combination of static media on the golf course and digital TV adverts in the club house.

Result

Continued dominance of Tag Heuer in the environment.
Created demand for the ‘Tag Connected’ Smart watch(South Africa sold out with stock on order)

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