Case Study: TAG Heuer

  • Create prominent brand exposure aimed at an affluent audience where the watch market is highly competitive.
  • Highlight a differentiated brand.
  • Showcase the new Tag Heuer watch faces in action, on digital platforms.
  • Combination of static media on the golf course and digital TV adverts in the club house.
  • Continued dominance of Tag Heuer in the environment.
  • Created demand for the ‘Tag Connected’ Smart watch(South Africa sold out with stock on order)

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