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With their latest campaign, luxury brand TAG Heuer is strategically engaging with an affluent, discerning and financially fit audience. The brand is reaching golfers in the captive golf environment via a live analogue clock flighted on digital television channel Golf.TV™.
The flighting of the live analogue clock is interspersed with programming that is pertinent to the audience, and includes general, financial and sports news. the golf environment provides unique OOH opportunities for targeting high net-worth individuals and enhancing brand assimilation.
